JINLAIKE brand was founded in 1991, after nearly 20 years of development, JINLAIKE has developed into one of the well-known integrated sporting goods brands. The future goal of JINLAIKE is to build JINLAIKE into a fashion group based on sports and expanding into daily leisure life.

Since the establishment of the JINLAIKE brand, it has always adhered to the production and operation policy of "integrity management, focus and pragmatism", and its products are favored by the market. JINLAIKE brand in China has a sound channel network, covering all provinces, municipalities and autonomous regions.

Relying on the JINLAIKE Industrial Park with an investment of 0.2 billion yuan, the JINLAIKE brand has strong production and logistics management capabilities, introduces advanced production equipment from Asia, and is specially equipped with a modern logistics center building. The main administrative office building is built in accordance with the 5A-level office building standard. Build an independent R & D center building to ensure that the brand's product technology keeps pace with the times and create products with brand characteristics.

JINLAIKE used the champion to speak for the quality of the champion, and hired table tennis champions Wang Nan, Zhang Yining, and World University Games 100-meter champion Hu Kai as brand image spokespersons. Integrate multi-faceted media resources, highlight the professional characteristics of promotional products, and implement "famous brand strategy"-oriented market operations: Since 2001, JINLAIKE has broadcast the World Table Tennis Championships on CCTV's five sets of titles every year; sponsored CCTV's World Men's Basketball Championship, Hunan Satellite TV's courageous activities; held the "JINLAIKE Cup" Chinese City Fitness Long-distance Run-Golden Grand Prix in five major cities across the country, it is a large-scale national fitness activity combining mass sports, amateur sports and competitive sports. The company has prepared 2kg gold shoes for the championship, which has become the golden highlight of this event.

The JINLAIKE brand's lifelong unremitting love for sports and its strong funding for China's sports industry have been well received by all sectors of society. For two consecutive years, it has been rated as the top ten marketing of Chinese sports brands by the China Sports Brand Billboard and won the "China Top Ten" Sports Marketing Enterprise Award. JINLAIKE brand in the conscientious efforts, and gradually stabilize its position in the Chinese sporting goods market.

The integration of the spirit of self-confidence into everyone's life is the mission of the JINLAIKE brand. JINLAIKE is committed to passing on the spirit of healthy life and healthy sports to every consumer. From "the power of self-confidence", "believe in yourself, trust in China" to "my style" (find your type) are all JINLAIKE's promises to provide fashionable sports equipment to the young people based on the mass sports life.